PLAYFUL – MODERN – INTERACTIVE
Branding for a up and coming bakery shop.
With its given name the design approach is a bold playful namesake with cursive calligraphy to compliment the French name and interactive. The bold strokes for trustworthy and the san serif of bakery for playful.
Color choice is Soft tones to compliment the illustrative approach. Colors direction are towards the earth tones to convey the softness and innocence of the brand. And the boldness in the color contract convey playfulness.
Concept:
Design direction, is illustrative but playful, the boldness in the color contrast in entice bright emotions, both be nostalgic and innocent, as a remembrance the the product is trustworthy and of the highest quality bakery as the supreme quality of the French cream.
